A typeface (aka a font family) is a set of fonts that share common design features. For example, Times New Roman and Arial are different typefaces. Times New Roman is commonly used in newspapers; Arial is commonly used on digital interfaces. There are many other beautiful typefaces out there for people to use. How to choose a typeface?
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Fundamentals of Graphic Design: Denotation Images and Connotation Images
About two fundamental concepts in imagemaking: denotative and connotative images.
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