I am thinking about what challenge designers could eliminate for users when designing various products. Now as a User Experience Engineer, it’s part of my job to simplify the designs while keep good functionality as much as possible. This is a process though, since we, designers, sometimes tend to hold our ideas like babies, and do not want to give up any. However, holding too much on unnecessary components may result in frustrated users like me. And worse, they would leave and go for other similar, but better, products.