When we shop offline, i.e. in a store, we are free to walk around the aisles and ask store representatives for help. Well, when we shop online, there’s no such luxury to ask them, or touch and feel and even try the products. Think about how to bridge this gap for online shoppers, we should know better about how a shopper shops.
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I had a few trips to a couple of Daiso stores and overall my shopping experiences were lovely.
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I think the merchandisers should help their customers to achieve what they want by taking care of those who want to get in and out fast — likely the majority, while making it possible for those who enjoy staying a bit longer.
Continue readingThe word-of-mouth recommendations will stay powerful.
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